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I got so frustrated trying to book a beachfront vacation that I created a new waterfront accommodations website!

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Planning our last family vacation to California a couple of years ago was a bit of a nightmare.

As the designated travel planner in the family, I was in charge of finding a vacation rental or an all-suite resort, located on the beach, somewhere in or close to San Diego.

Sounds simple, right? As I wasn't.

After spending hours searching for waterfront accommodations, I became thoroughly frustrated.

The endless jumble & confusion of navigating so many large travel sites with hundreds of properties was perplexing.

I jumped around from site to site, picked out the waterfront places, and tried to remember all of the prices & options:

One site for vacation rentals, another for big brand resorts, another for B&Bs. 

Even the sites that had "beach" search filters, featured misleading "beach" hotel names (for places that were actually two blocks from the beach), which infuriated me even more! 

So, what did I need?

In a perfect world, there would have been a one-stop beach vacation resource with:
  • A curated list of waterfront-only accommodations.
  • Descriptions of the beaches, swimming conditions & beach gear rental.
  • Search by sport (fishing, surfing, etc...) or activity (spa, storm watching, etc..).
  • Ocean, lake & riverfront accommodations.
  • Access to exclusive waterfront accommodation offers!

Basically, I needed a go-to resource that I could use every time I wanted to book a beach trip.

My husband and son relaxing on the beach in San Diego, after a stressful drive from our vacation rental.

In the end, I got so frustrated that I gave up on finding the perfect place on the beach.

Although I had found a few places that looked promising during my search, going back to find and compare them all again would have taken another few evenings that I wasn't prepared to give up. 

So, we ended up in a vacation rental about a 15-minute drive from the beach (or so I thought).

I didn't think it would be that much of a sacrifice....

Our deluxe vacation rental had fabulous grounds, nice pools and great facilities, but we still wanted to spend time at the beach. We were in California, after all.

So basically, every day... we drove to the beach.

Ironically, on what was meant to be a relaxing vacation, my husband got tension headaches from all the driving. 
Lesson learned: In San Diego traffic, what looks like 15 minutes can take much longer.

Making the stressful trek to the beach over our holiday made me realize that I didn't want to substitute our valuable vacation time for driving time in the future.

That's why, when I came home, after much thought and research and work, I created Simply Beachfront.

Simply Beachfront solves all of my beach vacation booking problems  - and hopefully yours too!

For now, the site features waterfront accommodations & waterfront travel offers in our first region of British Columbia, but we plan to expand to other provinces, states and countries in the future so that we can help you find beachfront vacations anywhere in the world one day! 


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Graduating Cum Laude from UBC in 1995 with an Honours Degree in Languages, Sharleen took her enthusiasm and zest for excellence into tourism and international education. After over ten years of a rewarding career in tourism, which included extensive travel in Western Europe and work in Madrid, Spain she found her true passion and life's work: creating exclusive niche websites focusing on waterfront and luxury real estate and tourism markets. “Every position I had in the workplace, from sales to management, prepared me perfectly for my own business, and creating a series of niche websites dedicated to the waterfront real estate and tourism markets was the natural evolution of Waterfront West."

As the founder and owner of Waterfront West, Sharleen's visionary leadership has taken Waterfront West to the pinnacle of luxury home marketing, dominating the internet for B.C. waterfront coverage. She has been interviewed by numerous newspapers, has appeared nationwide on CBC television and is often called by journalists looking for the latest trends in the waterfront market.  Today, Waterfront West is comprised of and Sharleen keeps up-to-date with trends in technology and marketing to ensure Waterfront West  Real Estate continues its well-earned success.

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